150+ films for Rabanne 55+ films for Balmain 35+ runway & live productions Up to 22 cameras (live) 2× Emmy Award nominations Short film screened in 25 countries + 5 awards

A cinematic eye, sharpened by fashion.

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Paris-based director for advertising, fashion, luxury and films with cinematic ambition.


Commercial / Brand

Christian LouboutinBikini Questa Sera
Christian LouboutinTrouble in Heaven
DiorEdelweiss
Dior ScienceDior Science Showreel



Fashion Films

Runway teasers

BalmainSS25 Teaser
BalmainMen 2024 Teaser



Défilé / Runway & Live

35 runway & live productions · Up to 22 cameras (live)

Overnight cinematic edits for PR, social media and fashion press.

BalmainFW26 · 16 cameras
Louis VuittonVirgil Abloh
BalmainWomen's show FW24
Louis VuittonMen's show SS20
Adidas Y‑3Show with 40 dancers
BalmainMen's show FW24

About

A cinematic eye, sharpened by fashion

Portrait of Benoit Mallory film director







Benoit Mallory creates films where cinematic precision meets emotional clarity.

Shaped by collaborations with David Fincher, Sofia Coppola, Woody Allen and Clint Eastwood, his visual language was forged inside major international productions.

He has directed more than 35 runway and live productions, concerts featuring Daft Punk collaborators and Sébastien Tellier, as well as television commercials for luxury and fragrance brands.

An elegance driven by emotion and precision.


Global outdoor fragrance campaigns


Paco Rabanne Invictus
150 films · 10 countries · 4 TV commercials

Large-scale fragrance campaign filmed across Europe, Morocco & Mexico

Paco Rabanne Invictus global fragrance campaign filmed across Mexico, Morocco and Europe — directed by Benoit Mallory





Selected visual works

Jeff Mills The Other Maria
L'Occitane Aqua Réotier
Perrier Jouët Belle Époque Edition

Editorial runway films

Marine SerreFW26 collection
Adidas Y3 x Mercedes/strong>SS26

Image studies

Personal studies in light, movement and human presence.

Composite image studies by Benoit Mallory — light, movement and presence

Emotional clarity at cinematic scale.

Balmain trailer by Benoit Mallory, fashion film director and runway show director. Images photographiques et éditoriales réalisées par un réalisateur de défilés et Fashion Week de Paris, directeur de film de mode pour des maisons de luxe.

Benoît Mallory

Working with trusted production partners worldwide.

Additional curated presentations available upon request.

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