Runway Shows

Selection of runway shows directed by Benoît Mallory.

BALMAIN – Women's show FW24Sergent Productions / La Mode en Image. 14 films and teasers including one multi‑camera live broadcast.
LOUIS VUITTON – Men's show FW20UHD multi‑camera live broadcast / Camera Lucida / La Mode en Image.
BALMAIN – Men's show FW24Sergent Productions / La Mode en Image. 14 videos including teasers, social‑media edits and a film of the show multi‑camera live broadcast.
LOUIS VUITTON – Men's show SS20UHD multi‑camera live broadcast / Camera Lucida / La Mode en Image.
Y3 – Live BroadcastMulti‑camera UHD live broadcast / Left Productions / Farago Projects.
Y3 – Live BroadcastMulti‑camera UHD live broadcast / Left Productions / Farago Projects.
BALMAIN – FW26 ShowSergent Productions. One multi‑camera live broadcast with 16 cameras plus edits and posts for social media.
COURRÈGES – AW22 ShowMulti‑camera live broadcast and Instagram communication / Production and scenography: La Mode en Image.
ALEXANDRE VAUTHIER – Haute Couture SS22Multi‑camera and Instagram communication / Camera Lucida / Villa Eugénie.
Y3 – Live BroadcastMulti‑camera UHD live broadcast / Left Productions / Farago Projects.
LOUIS VUITTON – Men's show FW19UHD multi‑camera live broadcast / Camera Lucida / La Mode en Image.
DIOR HOMME – Pre‑Fall 2021Second team director: styling the Dior Pre‑Fall 2021 for Beijing. 30 looks staged for the event / Walter Films / Villa Eugénie.

Commercial / Brand Scroll indicator

A cinematic eye, sharpened by fashion.

Paris-based director for advertising, fashion, luxury and films with cinematic ambition.

250+ films Including 10 TV commercials and 35 multi‑camera live productions.

Christian LouboutinBikini Questa Sera
Christian LouboutinTrouble in Heaven
DiorEdelweiss
Dior Science4 films Dior Science (here is the reel for Dior cosmetics)

Global outdoor fragrance campaigns

Paco Rabanne Invictus


150 films · 10 countries · 4 TV commercials
Large-scale fragrance campaign filmed across Europe, Morocco & Mexico For Mademoiselle Noi, Mazarine & Puig
Paco Rabanne Invictus global fragrance campaign filmed across Mexico, Morocco and Europe — directed by Benoit Mallory
Paco Rabanne InvictusMexico trailer

Other projects

Jeff MillsThe Other Maria
L'OccitaneSeries of 3 films for Aqua Réotier
Perrier JouëtFilm shot in Miami, Paris and Venice

Fashion Films

High‑impact teasers and fashion narratives

Short films and teasers crafted for runway reveals and fashion houses. These films blend storytelling with runway atmosphere to heighten anticipation.

BalmainSS25 Teaser
BalmainMen 2024 Teaser

About

A cinematic eye, sharpened by fashion

Benoit Mallory creates films where cinematic precision meets fashion sensibility and emotional clarity.

Shaped by collaborations with David Fincher, Sofia Coppola, Woody Allen and Clint Eastwood, his visual language was forged inside some of the most demanding international productions.

Today, he directs runway films, luxury content and live captures for Louis Vuitton, Balmain, Dior, Rabanne, Louboutin, Marine Serre and Adidas Y‑3.

150+ films for Rabanne. 50+ for Balmain. International runway broadcasts. Multi‑camera live productions.

An elegance driven by emotion and precision.

Défilé / Runway & Live

35 runway & live productions · Up to 22 cameras (live)

Overnight cinematic edits for PR, social media and fashion press.

BalmainFW26 · 16 cameras
Louis VuittonVirgil Abloh
BalmainWomen's show FW24
BalmainMen's show FW24
Adidas Y‑3UHD multi‑camera live
Louis VuittonMen's show SS20
Louis VuittonMen's show FW19
CourrègesAutumn‑Winter 2022
Adidas Y‑3Runway live
Adidas Y‑3Show with 40 dancers
Adidas Y‑3Runway film
Adidas Y‑3Runway film
Alexandre VauthierHaute Couture SS22
Dior HommePre‑Fall Beijing

Image studies

Images Studies

Personal studies in light, movement and human presence.

Long studio practice taught me precision in lighting and putting people at ease. Aware of how intimidating a camera can be, I learned to reassure dancers, athletes and influencers — developing a sensitivity to fragile human interactions that now informs my directing.

Image studies of dancers captured in motion by Benoit Mallory, fashion film director, runway film maker and art buyer. Études d'images de danseurs en mouvement réalisées par un réalisateur de film de défilé, fashion film et acheteur d'art pour la mode.

Emotional clarity at cinematic scale.

Balmain trailer by Benoit Mallory, fashion film director and runway show director. Images photographiques et éditoriales réalisées par un réalisateur de défilés et Fashion Week de Paris, directeur de film de mode pour des maisons de luxe.

Contact

CONTACT

Benoît Mallory

Working with trusted production partners worldwide.

Send email to Benoît

I collaborate with a range of trusted production companies and can recommend the right partner to fit your project’s scope, budget and expectations.

Additional curated presentations available upon request.

Add Benoît on Instagram



Official website of Benoit Mallory work